Tag Archives: Australia

Exacq at IFSEC 2009 and CeBIT Australia 2009

This was a busy tradeshow week for our international sales team.  We were exhibiting at both the IFSEC 2009 show in the UK, as well as at CeBIT Australia 2009 in Sydney.

Exacq at IFSEC 2009 in the Basler boothAt IFSEC 2009, we were showing our latest integration with the Basler IP megapixel cameras in the Basler booth. Basler, long a premium machine vision camera vendor, has a new line of IP cameras for the surveillance market.  Information on their IP cameras is here, and an overview brochure in PDF format is hereSecurity Systems News Europe editor Steven Sachoff had this to say about Basler:

Germany’s Basler, which just entered the IP camera market last year, is another example of a company with roots outside the security industry that is doubling down on its security business during the tough economy. Basler’s Anke Wuebbelmann told me the company, which has its basis in machine vision technology, had recently made the decision to invest even more to develop its line of IP cameras for security applications at the expense of some other non-security areas the company is active in. At IFSEC this year Basler is touting a number of new partnerships, including with Lenel, Exacq, Alnet and OnSSI. The company has also just launched training programs for partners and distributors, and will be starting road shows as well. Basler is not just going after the European market—Wuebbelmann said they’re busy building up their sales channels in the U.S. and Asia, and towards that end, the company recently established a new subsidiary in Taiwan.

There was a great deal of international trade coverage about IFSEC.  John Honovich of IPVideoMarket.info provided his comprehensive IFSEC roundup.  We also found the real-time IFSEC Twitter posts of interest.  Many pictures from the show have been posted on the web. Our friends at IP camera vendor ACTi had a booth right across the aisle from us, and posted a number of pictures on their flickr site, like this and this.

Exacq at CeBIT Australia 2009 in the Zone APS boothAt CeBIT Australia 2009, we were exhibiting as part of the New South Wales technology booth, along with our distribution partner Zone APS. Zone APS is a technology-leading provider of IP security products, including Exacq, Arecont Vision, ACTi, ioimage, and MSCP, their own PSIM system.  Zone has had great success deploying exacqVision IP surveillance systems in large retail chains, airports, casinos, mining facilities and shipping and logistics companies throughout the Asia-Pacific region.

CeBIT is primarily an IT-oriented show, but as physical security rapidly converges with IT, it had a bigger presence at this year’s show. Turnout was high and there were a number of first-time exhibitors, despite early press reports about some vendors backing out.

The trade press coverage of this show was more fragmented than with IFSEC, but once again we found the real-time CeBIT Twitter posts interesting.  Also of interest, CeBIT Australia has their own flickr page with 1100+ photos of the event.

Exacq in the Basler booth at IFSEC 2009:

Exacq at IFSEC 2009 in the Basler booth

Exacq at IFSEC 2009 in the Basler booth

Exacq in the Zone APS booth at CeBIT Australia 2009:

Exacq at CeBIT Australia 2009 in the Zone APS booth