Like the latest designs that fill its stores’ racks, retailer Century 21 considers itself a leader in the adoption of the latest in security technology. And for good reason – the company’s high-fashion, low-price stores in the New York/New Jersey area are filled with products that range in value from a few dollars to thousands, requiring an advanced loss prevention program.
Even in its strides to stay on top of security advancements, Century 21 does so with very specific goals in mind. While on board with analog to IP video conversion, the company wanted to migrate to an IP solution only if it could maintain or exceed its current standards for security.
Recently, the stores’ loss prevention professionals sought a means to address one of the less-desirable byproducts of IP technology — latency.
Latency, which is the delay between joystick movement used to command camera movement and the camera’s actual response to the command, can be devastating in active surveillance situations. Losing sight of a person because of slow camera response time wasn’t an option when it came to protecting inventory, personnel, and patrons. Low latency and high picture quality were on the top of Century 21’s shopping list.
The Illustra 625 IP PTZ cameras have the ability to move into position as fast as 512º per second, providing accurate tracking control when loss prevention personnel are tracking suspected shoplifters through a retail location or when other suspicious events occur within the store. The cameras provide Century 21’s loss prevention personnel with an efficient means to undertake active surveillance and effective tracking of suspicious behavior.
Another key part of the solution is how the video is recorded and accessed for forensic purposes. The retailer wanted to make the best use of loss prevention personnel. Having tools that could reduce the time spent watching recorded video was also critical, and technological improvements have helped answer those needs.
Century 21’s VideoEdge video management system platform, through the use of metadata collection and motion search tools, greatly reduces video search-and-review times. Security team members aren’t tied to a desk or office any longer — they can access the NVMS via iPhones or iPads, giving them the ability to monitor situations remotely.
Companies such as Century 21 are investing in the latest technology not only to reach their loss prevention goals, but also to bring value to other store operations. The same surveillance system and analytics used to spot potential thieves or detect in-house loss prevention issues can be deployed in non-security situations. They can be used to track consumer shopping patterns which result in better store layouts and optimized staffing levels.
It’s a return on a cutting-edge investment that can improve the retailer’s bottom line in new and exciting ways.
Tyco Security Products’ Illustra 625 PTZ Dome Camera was recently named Best Camera by IFSEC Global. Find out more about how its fast tracking and superb zooming speed earned the Illustra 625 PTZ this industry honor!